Where do you see the hurdles in the start-up process? Where did you get support?
We probably didn’t fare any better here than anyone else. To sum up: German bureaucracy eats up a lot of trees to produce a lot of paper?. Setting up a limited liability company, registering a trademark, hiring employees from abroad, etc. cost a lot of patience at first. Once the bureaucratic hurdles were overcome, we received helpful support from CyberForum and our private network.
What was one of your biggest challenges in the start-up phase?
In the founding phase, our greatest challenge was like an adventurous safari: we started with a curious little monkey, then became fighting lions and now and now we are sprinting like a cheetah through the steppe of entrepreneurship? In the beginning, we ourselves didn’t know exactly what we wanted to stand for and how we wanted to be perceived by customers: Service provider or product provider!? It took us a few months to find our identity, to know how we could best use our potential.
From your point of view, what qualities should you bring with you as a founder?
Perseverance, passion and successfully dealing with uncertainty. If you want to be relaxed, there are many other options ? The nice thing is that with great uncertainty comes a lot of creative freedom. Keeping the focus there and asking what is the next, decisive step, I see as an important foundation.
Moreover, the challenges are of such magnitude that they cannot be overcome alone. It is crucial to admit this to oneself and to others in order to be able to take a step back. Because only in this way can I contribute my best to working together as a team.
